![]() As they jump the buggy off of a cliff, unencumbered by the gravity one might expect to encounter on bleary old Earth, a small but vital disclaimer at the bottom of the screen reminds viewers: "Do Not Attempt." As a result, nobody drives any NASA equipment over the edge of a crater, and American space supremacy is stronger for it. You may have seen it - the 30-second commercial sees a pair of sanguine astronauts driving a lunar rover across the surface of what sure looks like the moon. To that point: Allstate's newest ad spot, which is very nearly tangentially related to car insurance. Then Geico fired the first shot with their anthropomorphic lizard, Aflac let off a return volley of Gilbert Gottfried-voiced ducks, and an advertising arms race was underway - one which would continue on for decades, with millions of dollars in special effects spent on ad campaigns that citizens would eventually lose the energy to question. ![]() ![]() ![]() Up until the late 20th century, it was generally accepted that talking animals have very little to do with insurance. ![]()
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